Solution: The Social Ladder through the Ages
Answer: EARLY CAMBRIAN

Written by Jonah Ostroff

Each puzzle in the Sociology department uses parts of the profiles of two fish. This puzzle uses the selfies from Hammerhead’s Instaclam page, and the post from Octopus’s Chumblr page that’s been reblogged many times.

The usernames of the reblogged posts on Octopus’s page form clues to a word ladder, in order:

Username Answer
VaccineDude1985 SALK
Flavor1139 SALT
Sediment1978 SILT
Fade1293 WILT
DisneyGuy1256 WALT
GermanForest2003 WALD
Hairless1963 BALD
Club1328 BAND
Flex1982 BEND
Gravitate1860 TEND
Hamiltons1934 TENS
GreenAndBlack2011 TEAS
TropicalWood1146 TEAK

Meanwhile, the 13 Hammerhead selfies all have a caption of the format: “Imagine how good your life would be if you had a [age]-year old [clue] by your side. now replace [letter] with [letter]” The ages exactly correspond to the years that someone would turn in 2023 if they were born in the years from the 13 usernames reblogged by Octopus. We can use this to order the clues, then answer them and make the replacements:

Year Age Clue Answer Replace With Result
1985 38 informant FINK K D FIND
1139 884 jet speed unit MACH M E EACH
1978 45 glass of liquor SHOT H P SPOT
1293 730 Genie’s command WISH S T WITH
1256 767 price-cutting event SALE L M SAME
2003 20 African country CHAD D R CHAR
1963 60 Ichabod rival BROM B F FROM
1328 695 tub BATH A O BOTH
1982 41 Mustang maker FORD F W WORD
1860 163 adolescent TEEN the first E H THEN
1934 89 Brazilian currency REAL L D READ
2011 12 programmer’s whole numbers INTS S O INTO
1146 877 Shakespearean king LEAR L Y YEAR

The resulting instruction tells how to use these two lists of clues: find where the letters in the answers match, and then read the corresponding digits in the years. These are always numbers between 1 and 26, which can be converted into letters:

Selfie answer Ladder answer Year Matching Letter
FINK SALK 1985 5 E
MACH SALT 1139 1 A
SHOT SILT 1978 18 R
WISH WILT 1293 12 L
SALE WALT 1256 25 Y
CHAD WALD 2003 3 C
BROM BALD 1963 1 A
BATH BAND 1328 13 M
FORD BEND 1982 2 B
TEEN TEND 1860 18 R
REAL TENS 1934 9 I
INTS TEAS 2011 1 A
LEAR TEAK 1146 14 N

This spells the answer, EARLY CAMBRIAN.